Why you need a professional email addresses
I receive a dozen of emails like this one every week (I substituted the real name with “John Smith” for privacy reasons):
My name is John Smith, and I am the owner of a web design and development agency. We would like to promote our client’s services on your blog by purchasing a banner.
Please get back to me with rates and availability and we’ll discuss.
The fact that the person didn’t perform 5 minutes of research to find out my name and use it in the email doesn’t help, but it doesn’t close the deal right there. The rest of the email looks fine. But there was one thing that made me trash the email on the spot: the sender address. It was something like firstname.lastname@example.org.
I mean, the guy owns a web design and development agency and is using a Hotmail account? Nothing against Hotmail, Gmail, Yahoo and the like, as I have email accounts on all those services, but on a business communication like the one above using such services sounds fishy.
First of all it makes me wonder if the guy really owns a web design agency in the first place. In the case he does, he must have a website/domain, so how come he is not using it to send the email? Is there anything to hide?
Not surprisingly, when I did ignore those warning signals in the past and replied to the person using a free email account the results weren’t that good. Most of the time I end up not closing the deal.
That’s why these days I tend to trash immediately those business emails that come from free email services. Don’t get me wrong, if you are writing to ask me a question, to offer a guest post or simply to share a link with me I don’t care what email service you are using, and I’ll reply to you if appropriate. The ones I trash are business emails, so someone trying to make a partnership with me, or trying to buy/sell something.
Bottom line: Are you going to send a business email? Make sure to use your own domain name for that.
Advantages to Using a Personalized Business Email Address
Free email accounts are easy to get and use, so you might think twice before switching to a paid account. But when you look at the advantages of using your domain name for your email address — such as increased credibility, branding opportunities and how affordable they are — you’ll see you can’t afford not to use one.
Like it or not, prejudices exist around email addresses. Although, an AOL address might functionally be working well for you, it can make you look “behind the times,” and appear less established and less serious about your business.
Brand your business:
Build your business identity. Put your company name in front of customers, prospects, suppliers, vendors and partners with every email you send. When your email address is your company name, you’re marketing your business with every email you send.
Protection from dangerous spam:
Paid email accounts typically includes anti-virus and spam filters to keep your inbox clean and secure from dangerous spam. They also have address books, folders to stay organized, and email encryption with password protection so information you send and receive stays private.
Manage all email accounts in one place:
When you get a personalized email address, you don’t need to check multiple email accounts or worry about missing messages from your free email. Most email, like Hotmail and Gmail, let you forward all messages to any email address you choose.
Easy to find your business online:
Customers and prospects you’ve corresponded with from time to time don’t always remember how to find you online. But if they have your business email in their online address book, they can see your domain name in your email address and know exactly how find your website.
WJM Web Design Business Class email starts at around $14.99 a month and is simple to set up and match it to your domain name. It also includes an integrated calendar and free online storage as well as \uUp to 500 Contacts, add more anytime, send up to 5,000 Emails/Month, single signup form, basic image storage, unsubscribe handling, works with Facebook, Etsy & more.
How do you get a personalized business email address?
If your business has a website, then you’ll want your email address to match the domain name. If you don’t have a website yet, then you’ll need to start by getting a domain name.
Tip: Select your domain name carefully because you’re going to want a business website on the domain eventually. A domain is a key part of your brand, so take the time to find a name that represents your company brand, is fairly short, easy to spell and easy to remember. Try not to use hyphen’s etc. as they are hard to remember.