A question always asked. Why do I need a website? Let’s answer it.
Many people ask the same question when it comes to designing a new website for there business. We decided to get with the program to answer the fundamental questions about why I (or a small business owner) actually need a website.
Here are 11 reasons why your business actually need a website.
#1 – Save Money With Your Online Brochure.
You can save a huge amount of money. Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. With an online catalog you can provide lots of information about your products and services. If you get most of your business through networking and personal connections, then they will want to check out your website.
#2 – Get More Customers.
More than 2.4 billion people use the internet every day. 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. Having a good website can help you retain more customers online resulting in increase in your sales volume.
#3 – 24 Hours Per Day.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers. A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
#4 – Great Communication Tool.
By having a blog or even just a feed, you can update customers on your newest offers, products, promotions, events, photos, or any other content. You can stay in touch with your customers even when you are not available. Getting feedback & inquiries just got easy!
#5 – Best Marketing Tool.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques. Website can help you generate new leads online. You can target a bigger & better market using your website at a very low cost.
#6 – Customer support.
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ page. You can communicate with your customers through your website and provide solutions for there problems without spending extra on phone calls or travel.
#7 – Email@mywebsite.com
I know there are other ways to do this, but you can have your own email email@example.com . It is more professional and easier to remember. I know you love your firstname.lastname@example.org , but it doesn’t really resonate with customers. It is easier for your customers to remember your email address which can save lot of time searching for your email address. Look more professional with an email ID of your own brand.
#8 – Business Value & Credibility.
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers. Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Having your web site professionally designed will provide your business with a professional image which will inspire even greater confidence.
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals
#9 – Target A Wider Market.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
#10 – Time To Show Off Your Work.
You know that great feeling you get when people recognize your work? Well, you can show off what you do and take pride in your work. You can share pictures of your recent works and flaunt them to your potential customers.
#11 – Beat The Big Guys. Get Bigger.
Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.