As a business owner you probably have a website for your business or are looking at getting one and are wondering what is involved. Either way, it’s quite possible you have heard about WordPress. But what is WordPress and why should you consider it for your business?
WordPress is one of many website content management systems (CMS) available online. But before choosing WordPress for your business there are many things to consider such as budget, timeline and strategy. Below is a list of 10 key benefits to using WordPress for your business website.
1. YOU CAN EDIT YOUR OWN WEBSITE EASILY
That’s right, you the user can make edits to your own WordPress site and it is easier than you might think. If you can create a Word document you can probably write and publish a WordPress article. The WordPress dashboard is very user friendly making it easy to add/edit pages, upload images and keep your site up to date.
2. UPDATE YOUR WEBSITE ANYWHERE AND ON ANY DEVICE
If you have an internet connection you can edit your WordPress site. WordPress is browser based which means you can access your dashboard on any computer no matter where you are. These days you can even use your phone or tablet to make website changes on the fly!
3. WORDPRESS IS COST EFFECTIVE
WordPress itself is actually free as it is an open-source project. Many of the themes & plugins available for WordPress are also free however there are paid options which can offer additional features. Development costs can be reduced when choosing WordPress as time is saved by not having to start a website from scratch thanks to the many themes available. As mentioned earlier, you the user can also save costs by making updates on your own site.
4. YOUR WEBSITE IS FULLY RESPONSIVE
With the ever growing rise in mobile internet browsing, making sure your website is fully visible and functional on all devices is an absolute must. Luckily WordPress has full mobile responsive technology built in without the need to create separate sites for mobile devices.
5. SEARCH ENGINES LOVE WORDPRESS
Search Engine Optimisation (SEO) is all about getting your website to climb the Google ranks. WordPress comes fully equipped with a well-optimised core meaning that you already have a solid foundation to build your SEO on. Further customisation of meta data, tags etc can be easily achieved and there are also many great plugins available to help increase your Google rankings.
6. YOUR WEBSITE IS FULLY CUSTOMISABLE
You can customise every little component of your website with WordPress so that your brand is clear and proudly displayed. Some themes allow for easy customisation straight out of the box however others may require assistance from a developer.
7. ADD ADDITIONAL CAPABILITIES TO YOUR WEBSITE WITH EASE
You can add extra features and functionality to your website easily by choosing from the more than 44,000 available plugins for WordPress. Plugins can be used for a wide variety of features including social media sharing, photo galleries and directories for example.
8. BUILT IN BLOG
WordPress was originally created as a blogging platform and although it has evolved into so much more, those blogging capabilities are still there and are easy to apply and customise. Blogging allows you to create regular fresh content and can provide incentive for visitors to return to your website and share it with others.
9. ADD MULTIPLE USERS TO YOUR SITE
A great feature of WordPress is that you can add users to your dashboard meaning that you can have a team of people working on your site at once. As an administrator user you have the ability assign specific roles to users to restrict them from accessing and editing all areas of your site.
10. WORDPRESS IS SAFE
WordPress is supported by a great community and is being constantly updated to counteract the threat of hackers. When using an online platform there is always some risk involved when it comes to exposing yourself to hackers. However there are many practices one can take to increase the security of their site such as setting strong passwords, installing plugins and themes from trusted sources and making sure they are updated regularly. Your WordPress site can also be backed up regularly.
WANT TO KNOW MORE?
At WJM Web Design we love WordPress and have created many sites using the platform including our own! We have also successfully migrated older sites over to WordPress so our clients can reap the many benefits on offer. If you would like to find out more feel free to contact Wes at firstname.lastname@example.org or visit our WJM Web Design page for a list of available services.