But if you haven’t made the switch, this is something you’ll want to pay attention to.
Starting in July 2018, Google’s Chrome browser will alert users that a site isn’t secure if it doesn’t have an HTTPS connection. Since Chrome may very well be the most popular web browser out there, this alert is something you’ll want to take seriously.
Google’s Move Towards a Secure Web
Google has been rolling out this update for quite a while. You’ve probably noticed sites that have a secure “lock” icon in the upper left hand corner of the search bar.
To users, this shows that your site is secure and can be trusted to safely process information.
HTTPS can be incredibly valuable for your site as it creates a secure channel between the browser and the website. A secure connection is a must-have for sites that process personal information like an eCommerce website.
However, this lock icon hasn’t been very effective in encouraging non-eCommerce website owners to adopt the new HTTPS standard. The new Chrome update can be seen as a hard push towards forcing website owners to adopt HTTPS.
How Will This Warning Affect Your Site?
If your site doesn’t have an SSL certificate installed by the time the HTTPS update is released, your site will display as “not secure” when accessed by the Chrome browser:
You might not think this is a big deal. But, imagine you open up a brand new site from the search results and the first thing you see is a page that says, “This page is not secure.”
Chances are, you won’t stick around, or come back to the website. We’re not just talking about losing the trust of new visitors, but also compromising the trust of your existing visitors.
Fortunately, there is a way you can avoid this scenario.
How Can I Avoid a Security Warning?
The only way to avoid this warning across your site is to install an SSL certificate before the update takes effect. At WJM Web Design, we can help you prepare for these Google Chrome changes by providing all WJM Web Design customers with a SSL certificate! (A cost for SSL is needed)
This is a fully functional, digital certificate, that is recognized and trusted by 99.9% browsers and devices. By having this certificate, you will avoid a ‘not secure’ warnings when people visit your site.
Additionally, we have paid SSL options for customers looking for additional features from their SSL certificate.
Secure Your Website Today with SSL
Hopefully, you have a better understanding of the latest Google Chrome update and how it’ll affect your website and user experience moving forward. Our current customers should keep an eye on their inbox for a notification that their site is ready for a SSL certificate.
Not a WJM Web Design customer? You can sign up for SSL & Security here on our website!